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Turn Employee Feedback
into Business Impact

Agentic AI platform that predicts attrition, automates HR ops, and builds high-retention cultures; backed by 9 years of People Science.

Amber in 100 seconds

Trusted by leading enterprises across Southeast Asia

Aboitz power
"Amber is like our extended HR"
View Testimonial
Aboitiz Foods
Aboitiz Infra Capital
Rafi
Global Pay
Sunlife
Tenet-1
Bank Indonesia
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tugu
pdax
Mactan cebu
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genpact
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“We’ve deployed Amber across 130,000 employees & those who engage with her are 2x likely to stay. It is the only non-financial metric that drives bonus for 200+ leaders at Genpact.”

Piyush Mehta Country Manager & CHRO
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40%

enterprises choose Amber over global alternatives

90%

retention, 6 of 10 brands scale globally each year

80M

responses across 1.9M employees

Meet Amber,
your Chief Experience Officer

Transforms employee experiences from onboarding to exit with predictive insights, automated HR workflows, and personalized communications at scale.

Listening
Listen to people feedback through
Pulse & Lifecycle surveys
Communication
Run 1:1 or 1:many campaigns to distribute information
Automation
Auto-respond to people’s queries without human intervention

330+ CHROs trust Amber

Ryah Claudette Sarile (1)

"Amber made it efficient to listen & gather feedback. We increased response rate from 25% to 80%."

Ryah Claudette Sarile,
Ex AVP, HR
Jusman Hutama

"Amber's customization sets it apart. The dashboard helps us understand our company’s pulse."

Jusman Hutama,
Ex Group Head - Human Captial & Services
Tabpanel - 1 of 9

"Employee Experience is not just a tagline, but something employees can feel on the ground."

Dudi Arisandi,
Chief People Officer
Product Overview

Turn repetition into results with Agentic AI

Continuous Listening

Hear what employees won't say in a meeting

Run pulse surveys, track sentiment across every nationality and location, and act on early warning signs proactively.

Continuous Listening-2
HR Ops Automation

Stop answering the same 200 questions

Deliver instant HR support with AI that automates FAQs, docs, tickets, & workflows.

HR Ops Automation
Campaigns

Personalize employee
communication

Deliver campaigns that inform, engage, and make every employee feel valued.

Campaigns
AI People Scientist

Turn people data into business decisions

Turn people data into insight with Lens so your team can focus on strategy.

AI People Scientist

What the next wave of SEA HR Tech looks like

Continuous listening over annual surveys

With 60%+ Gen Z and millennial workforces in ID and PH, real-time pulse feedback has replaced the annual survey.

Integration with existing HR stack

Only 11% of APAC HR leaders are happy with their stack. Tools that demand rip-and-replace never make the shortlist.

Actionable people analytics & ROI proof

SEA boards want hard numbers, not engagement scores. Dashboards must drive action, not just report it.

Employee adoption & change management

The #1 reason HR tools fail in SEA is simple: employees refuse to use them. Adoption support is a buying criterion, not a bonus.

Built for Southeast Asia. Backed by Regional Experts.

We partner with experts across South East Asia to validate, deploy, and scale employee experience with confidence.
Dudi Arisandi
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Carlos Aboitiz
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MaLu A. Inofre
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Michael Godinez
Rafi
May Sunega
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Tristan Aboitiz
Aboitiz Foods
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Experience playbook for People-led organizations

State of EX & AI 2025

Learnings from 1.3M Employees, 103 Enterprises, and 16 HR Leaders

The People-led Show

HR podcast with unfiltered stories from people leaders around the globe

Survey Builder Tool

Curate people science-led employee surveys instantly with AI

Designed for scale. Built for impact.

Security

Compliant with GDPR, SOC2,
ISO 27001 & more

Languages

Multilingual support across
34 languages

Integrations

Connected with everyday HR
workflow tools