Build a workforce that keeps pace with your growth
Scale confidently across MEA; meet nationalization mandates, retain critical talent, and expand operations without expanding HR complexity.
Trusted by leading enterprises across the Middle East & Africa
“We’ve deployed Amber across 130,000 employees & those who engage with her are 2x likely to stay. It is the only non-financial metric that drives bonus for 200+ leaders at Genpact.”
40%
90%
80M
Meet Amber
your Chief Experience Officer
Transforms employee experiences from onboarding to exit with predictive insights, automated HR workflows, and personalized communications at scale.
330+ CHROs trust Amber
"Every week I review Amber data, which helps me connect with at-risk employees & retain top talent."
CHRO
"Amber made it efficient to listen & gather feedback. We increased response rate from 25% to 80%."
AVP, HR
"Employee experience is part of our culture. Every week, I review employee sentiment & PTM cases"
Managing Director
Product Overview
Scale your people strategy without scaling your team
Continuous Listening
Hear what hierarchy prevents them from saying
Run pulse surveys, track sentiment across every nationality and location, and act on early warning signs proactively.
HR Ops Automation
Automate HR service delivery with no new hiring
Deliver instant HR support with AI that automates FAQs, docs, tickets, & workflows.
Campaigns
Personalize employee communication
Deliver campaigns that inform, engage, and make every employee feel valued.
AI People Scientist
Get analytics your leadership will ask for
Turn people data into insight with Lens so your team can focus on strategy.
What the next wave of MEA HR Tech looks like
Nationalization compliance, built in
Nitaqat, Emiratization etc. are hard product requirements and the next gen MEA HRtech tracks quotas in real time & embeds compliance into everyday workflow.
Arabic-first, not Arabic-as-afterthought
Full RTL architecture is the no. 1 feature request in every regional buyer guide, not a translation layer bolted into an English product.
Built for hyper-diverse workforces
The avg. GCC enterprise employs 100+ nationalities, making cohort-level segmentation, multi-nationality benchmarking & 20+ language support table-stakes requirements.
Data residency that satisfies regulators
UAE Federal Data Protection Law and KSA's PDPL legally require in-country hosting, making data sovereignty a board-level risk conversation.
Confidential feedback employees actually trust
Expats on sponsored visas fear being identified despite anonymous surveys, making structural confidentiality built into the platform's architecture a safety requirement.
Predicting turnover before the visa cycle ends
With GCC attrition jumping from 8% to 13% in a single year, the next wave of MEA HRtech identifies expat flight risk early enough to act proactively.
People analytics wired to Vision 2030 & 2071
45% of GCC CHROs prioritize people analytics, HRtech that connects engagement data directly to national vision KPIs elevates CHRO from reporting function to strategic driver.
Government portal integration is a must
From January 2026, EX platforms must connect to WPS, GOSI, Mudad, or Qiwa or face fines & public non-compliance disclosures across all 6 GCC countries.
Experience playbook for People-led organizations
State of EX & AI 2025
Learnings from 1.3M Employees, 103 Enterprises, and 16 HR Leaders
The People-led Show
HR podcast with unfiltered stories from people leaders around the globe
Designed for scale. Built for impact.
Security
Compliant with GDPR, SOC2,
ISO 27001 & more
Languages
Multilingual support across
34 languages
Integrations
Connected with everyday HR
workflow tools