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Build a workforce that keeps pace with your growth

Scale confidently across MEA; meet nationalization mandates, retain critical talent, and expand operations without expanding HR complexity.

Amber in 100 seconds

Trusted by leading enterprises across the Middle East & Africa

Sony
100 Days

of HR time saved with AI

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90%

response rate on surveys

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EY
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Aboitiz Power
"Amber is like our extended HR"
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Petrotec
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Maruti Suzuki
"Agentic AI paired with human empathy"
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HTC Global
Tokio
"Love the AI reporting"
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The First Group
bayara
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Hexaware
"Amber is a CFO-led investment"
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Politico

“We’ve deployed Amber across 130,000 employees & those who engage with her are 2x likely to stay. It is the only non-financial metric that drives bonus for 200+ leaders at Genpact.”

Piyush Mehta Country Manager & CHRO
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40%

enterprises choose Amber over global alternatives

90%

retention, 6 of 10 brands scale globally each year

80M

responses across 1.9M employees

Meet Amber
your Chief Experience Officer

Transforms employee experiences from onboarding to exit with predictive insights, automated HR workflows, and personalized communications at scale.

Listening
Listen to people feedback through
Pulse & Lifecycle surveys
Communication
Run 1:1 or 1:many campaigns to distribute information
Automation
Auto-respond to people’s queries without human intervention

330+ CHROs trust Amber

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"Every week I review Amber data, which helps me connect with at-risk employees & retain top talent."

Guruvayurappan PV,
CHRO
Ryah Claudette Sarile (1)

"Amber made it efficient to listen & gather feedback. We increased response rate from 25% to 80%."

Ryah Claudette Sarile,
AVP, HR
Tony

"Employee experience is part of our culture. Every week, I review employee sentiment & PTM cases"

Tony Asakura
Managing Director
Product Overview

Scale your people strategy without scaling your team

Continuous Listening

Hear what hierarchy prevents them from saying

Run pulse surveys, track sentiment across every nationality and location, and act on early warning signs proactively.

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HR Ops Automation

Automate HR service delivery with no new hiring

Deliver instant HR support with AI that automates FAQs, docs, tickets, & workflows.

HR Ops Automation
Campaigns

Personalize employee
communication

Deliver campaigns that inform, engage, and make every employee feel valued.

Campaigns
AI People Scientist

Get analytics your leadership will ask for

Turn people data into insight with Lens so your team can focus on strategy.

AI People Scientist

What the next wave of MEA HR Tech looks like

Nationalization compliance, built in

Nitaqat, Emiratization etc. are hard product requirements and  the next gen MEA HRtech tracks quotas in real time & embeds compliance into everyday workflow.

Arabic-first, not Arabic-as-afterthought

Full RTL architecture is the no. 1 feature request in every regional buyer guide, not a translation layer bolted into an English product.

Built for hyper-diverse workforces

The avg. GCC enterprise employs 100+ nationalities, making cohort-level segmentation, multi-nationality benchmarking & 20+ language support table-stakes requirements.

Data residency that satisfies regulators

UAE Federal Data Protection Law and KSA's PDPL legally require in-country hosting, making data sovereignty a board-level risk conversation.

Confidential feedback employees actually trust

Expats on sponsored visas fear being identified despite anonymous surveys, making structural confidentiality built into the platform's architecture a safety requirement.

Predicting turnover before the visa cycle ends

With GCC attrition jumping from 8% to 13% in a single year, the next wave of MEA HRtech identifies expat flight risk early enough to act proactively.

People analytics wired to Vision 2030 & 2071

45% of GCC CHROs prioritize people analytics, HRtech that connects engagement data directly to national vision KPIs elevates CHRO from reporting function to strategic driver.

Government portal integration is a must

From January 2026, EX platforms must connect to WPS, GOSI, Mudad, or Qiwa or face fines & public non-compliance disclosures across all 6 GCC countries.

Experience playbook for People-led organizations

State of EX & AI 2025

Learnings from 1.3M Employees, 103 Enterprises, and 16 HR Leaders

The People-led Show

HR podcast with unfiltered stories from people leaders around the globe

Survey Builder Tool

Curate people science-led employee surveys instantly with AI

Designed for scale. Built for impact.

Security

Compliant with GDPR, SOC2,
ISO 27001 & more

Languages

Multilingual support across
34 languages

Integrations

Connected with everyday HR
workflow tools