DT Digital Labs:
Moving employee comms to where work happens
100%
47
2 years
Behind the Scenes with:
The challenge
DT Digital Labs ran internal communication through email and distribution lists, and two things were missing.
First, visibility. There was no reliable way to see whether a message actually reached people. Communication went out and the team was left without a clear read on what landed.
Second, channel choice. There was no presence in the tools employees used through the day. As a telecom operation with people working inside Microsoft Teams, that was a gap.
They wanted communication they could run where employees already work, and actually measure.
How DT leverages Amber
DT Digital Labs leveraged Amber to bring internal communication into Microsoft Teams. Rather than relying on a static distribution list, they now run targeted campaigns that land inside the flow of work.
Delivered in Teams
By leveraging Amber, DT added Teams as a communication channel in addition to their existing ones, and it quickly became the one they use most. Messages land natively in Teams, in the tool employees already have open, delivering a 100% delivery rate and, for the first time, clear visibility that communication is actually landing.
Built for the moments that matter
Across 47 campaigns spanning policy updates and learning and development, DT communicates for specific moments and specific groups rather than one list for all. Audience segmentation puts the right message in front of the right population every time.
Built fast, run independently
The modern editor lets the team set up custom campaigns on their own, without design or engineering in the loop. 47 campaigns over 2 years is a team that owns its own communication.
By leveraging Amber, we now reach our people right inside Teams, alongside the channels we already use. It has become a core part of how we communicate, and two years in, we rely on it every day.
Varun Tandon
Head of People and Culture
Why it works for them
- Teams presence: Communication lives in the tool employees already use, so it gets seen.
- 100% delivery: Every message reaches employees in Teams, with delivery the team can confirm.
- Multi-channel support: Amber added Teams to their channel mix, and it became the one they use most.
- Audience segmentation: Right message, right population, every time.
- Editor that needs no help desk: Custom campaigns built and shipped by the team itself.
- Two years of adoption: Sustained use, not a pilot. 47 campaigns and counting.
Impact
- 100% delivery rate into Microsoft Teams, with delivery visibility the team never had before
- 47 targeted campaigns across policy and L&D, run independently by the team
- Right message, right audience: Every campaign reaches its intended population through audience segmentation, inside the flow of work
- By leveraging Amber, DT extended communication into Teams alongside their existing channels
Frequently Asked Questions
How is Amber different from a regular HR chatbot?
Amber isn’t just a chatbot. It’s powered by Agentic AI, which means it not only answers questions but also triggers actions, resolves tickets, and learns from recurring issues to improve policies.
Can Amber integrate with my existing HR systems?
Yes. Amber connects with HRIS, payroll, ticketing tools, and knowledge bases. Employees don’t need to switch tabs. Everything happens in one conversation.
Will employees actually use Amber?
They do because Amber speaks in natural language, gives precise, role-specific answers, and helps complete tasks instantly. Adoption is high when employees see real-time value.
How does Amber help reduce HR workload?
Amber handles repetitive queries, automates workflows, and routes tickets with the right context. HR spends less time chasing admin and more time driving people strategy.
What kind of insights will Amber give me?
You’ll see adoption rates, ticket volumes, resolution times, and agent-level performance. Amber also surfaces unclear or missing policies so you can fix issues at the root.
Is Amber secure for sensitive employee data?
Yes. Amber follows enterprise-grade security standards with role-based access, encryption, and compliance protocols to keep employee and company data safe.
Does Amber replace HR teams?
Not at all. Amber is here to take care of the repetitive, transactional work so HR can focus on the human side of people experience - coaching, culture, and strategy.
How do employees know if Amber’s answers are accurate?
Amber always links back to the source (like HRIS, policy docs, or knowledge base) so employees know the information is reliable and updated.