Listening advantage powers Ujjivan Small Finance Bank
23,000
86
2%
Business challenges
- Geographic dispersion: 23,000 employees spread across 750 locations and 26 states made real-time engagement tracking impossible
- Frontline accessibility: Needed to gather feedback from the remotest corners of India where employees might hesitate to speak up
- Scale of listening: Traditional methods couldn't predict who was unhappy or disengaged in real-time across such massive distribution
From an employee perspective, Amber is about convenience and trust. It's a safe space for them to speak their mind without fear of consequences. This is a game changer, especially for our frontline staff in remote areas who might have hesitated to speak up before.
The Amber shift: Safe space at scale
Amber became Ujjivan's platform to reach every employee - from headquarters to the remotest branches - creating a safe, convenient space for honest feedback without fear of consequences.
🌍 Reaching the unreachable
- Feedback gathered from remotest corners of India across 26 states
- 750 locations connected through unified listening platform
- Real-time engagement tracking for 23,000+ distributed workforce
🔒 Trust & convenience at frontline
- Safe space for employees to speak their mind without fear of consequences
- Game changer for frontline staff in remote areas who hesitated before
- Convenience-first approach ensuring accessibility for all employee segments
📊 Moving beyond legacy solutions
- People science and data science working in symbiotic way
- Cookie-cutter solutions replaced with personalized, data-driven insights
- Setting pace for entire Indian BFSI sector in employee experience
“People often ask me, what's our secret to being consistently recognized as one of India's top 50 workplaces for 14 years? Honestly, there is no secret. At Ujjivan, we've made it our mission to listen to employees and act on their feedback. Amber helps us do this at scale across our most remote locations.”
Key success drivers
- Frontline focus: Prioritized reaching remote branch employees who previously lacked voice in traditional feedback channels
- Safety & confidentiality: Created fear-free environment essential for honest feedback across hierarchical banking structure
- Convenience design: Made feedback accessible and easy for geographically dispersed workforce
- Real-time tracking: Enabled prediction of disengagement before it leads to attrition
- People science integration: Combined technology with people and data science for personalized insights
- Action commitment: Consistent focus on acting on feedback, not just gathering it
A story that stands out
A relationship manager in a remote Jharkhand branch had been silently struggling with work-life balance issues and feeling disconnected from the organization's mission. In traditional settings, this employee would have been invisible to HR - too far from headquarters, too hesitant to raise concerns through formal channels. Amber caught the early signals. Within days, the local branch manager and HR connected with her, reorganized her portfolio, and reconnected her to Ujjivan's social impact mission through customer success stories. She not only stayed but became a top performer, later sharing that having a safe, convenient way to voice concerns made her feel valued despite being hundreds of kilometers from Mumbai. This is how Ujjivan maintains its Great Place to Work status - by ensuring every employee, everywhere, has a voice.
Impact
By combining technology with people science, Ujjivan set the pace for Indian BFSI sector in creating workplaces where every employee thrives.
- 86 engagement score across distributed workforce
- 2% attrition reduction - best in banking industry
- 23,000+ employees across 750 locations connected
Hi, I'm Amber - your Chief Experience Officer. I talk to employees, reveal potential flight risks, and deliver insights on what truly matters to them.