Myntra prevents voluntary attrition with AI-powered pulse for leadership
Business challenges
- Scaling organization: As company scales and becomes larger, employees thinking in silos rather than organization as a whole
- Acquisition turbulence: Need to track sentiment from announcement through transaction completion and change management
- Dated data: Traditional data was dated and biased, lacking real-time insights for decision-making on initiatives and investments
We're trying to make the world a colorful, stylish, and happier place by democratizing fashion. As we scale, we want employees to stop thinking about their departments and start thinking of the organization as a whole. We personally believe that happy, engaged employees would create MAGIC.
The Amber shift: Real-time pulse check for MAGIC culture
Myntra deployed Amber as the core voice of employees, enabling CEO and leadership to track engagement in real-time across acquisitions, prevent voluntary attrition, and validate investment decisions.
📊 Acquisition monitoring
- Tracked Amber scores from acquisition announcement through transaction completion
- Monitored change management impact across departments and organization as whole
- Beautiful trend visualization showing patterns during turbulent periods
🎯 Attrition prevention
- Prevented attrition in many cases due to misunderstanding
- Focused on voluntary attrition reduction through early intervention
- Real-time alerts enabling quick response before employees exit
💡 Investment validation
- Decisions on investments at scale informed by what's working and what's not
- Engagement drivers indirectly showing whether initiatives worked
- No data bias and no dated data - always current insights
“Our CEO, myself, we have access to Amber information almost real-time. We can always see how the business is doing, how each team is doing. We can actually start correlating with various data which is immediately available. It's a very good thermometer for me. Amber has now become the core voice of employee for Myntra.”
Key success drivers
- CEO access: CEO and SVP-HR have real-time access to Amber information for immediate visibility
- Acquisition tracking: Monitored engagement from announcement through completion of transactions
- Attrition focus: Specifically prevented voluntary attrition caused by misunderstandings
- Investment decisions: Used engagement drivers to validate whether initiatives worked
- Data freshness: No dated data or bias - always current insights available
- Trend visibility: Beautiful trend visualization across departments and organization as whole
A story that stands out
Myntra kept tracking Amber scores from the time an acquisition announcement was made, till the entire transaction was done, and the change management happened. All of that was seen beautifully in the way Amber showed trends - not just across departments but as an organization as a whole. They've been able to prevent attrition in a lot of cases where attrition was due to misunderstanding, especially voluntary attrition. From a decision standpoint, investments they make in scale, what's working and what's not - by looking at Amber information and the drivers of engagement, maybe indirectly at times, it tells them whether an initiative has worked or not. The CEO and Abhishek have access to Amber information almost real-time. They can always see how the business is doing, how each team is doing, and can actually start correlating with various data which is immediately available. It's a very good thermometer - with no data bias and no dated data. Amber has now become the core voice of employee for Myntra.
Impact
By making Amber the core voice of employees, Myntra equipped leadership with a real-time thermometer for engagement and business health.
- Real-time access to engagement data for CEO and leadership
- Voluntary attrition prevented in many cases due to early intervention
- Investment decisions validated through engagement driver insights
Hi, I'm Amber - your Chief Experience Officer. I talk to employees, reveal potential flight risks, and deliver insights on what truly matters to them.