MediaCom uses AI to drive business value by connecting with 2000+ employees
33x
87
82%
Business challenges
- Talent partnering gap: Lack of talent business partnering team in 12 out of 15 countries made it challenging to keep check on engagement pulse
- Industry turnover: Frequent and meaningful interactions with 2,000+ employees necessary to maintain engagement and reduce high APAC industry turnover
- Survey ineffectiveness: Low completion rate for annual surveys with 3-4 month reporting lag provided no real-time insights for engaging and retaining high performers
Through technology and machine learning, we are now able to mine the minds and hearts of our people, giving us a heartline to all our employees.
The Amber shift: Mining minds and hearts at scale
MediaCom used Amber to connect with over 2,000 people in 15 APAC countries. They achieved a 33x ROI by turning their 35-year philosophy into a real-time engagement system.
🎯 CEO accountability
- Every country CEO solely held accountable to address each employee's concern
- Top-down corrective actions and interventions driven by leadership
- Business leaders focus on feedback from disengaged employees predicted to resign
📊 Live pulse check
- One view showing overall mood, biggest concerns, and changing attitudes
- Tenure-customized questions adapting to each employee's journey
- AI engine intuitively probes deeper based on responses
🔒 Anonymous connection & mentorship
- Staff can write directly to leadership with complete anonymity
- Guardian Angels program initiated by CHRO based on employee feedback
- Cross-cultural mentorship connecting employees with leaders across diverse verticals
“I've got to say I was completely blown away with how much impact it's made. I love that whenever I go visit a market I can get a report on exactly what's going on with the staff. For me to sit as regional CEO with someone and look at their feedback and really understand their experience - it's incredibly powerful.”
Key success drivers
- CEO accountability model: Every country CEO held accountable to address each employee concern, driving top-down action
- Excellence Recognition: Business leaders are honoured for their talent engagement skills, based on Amber engagement scores.
- Guardian Angels program: CHRO-initiated mentorship connecting employees with leaders across cultures and verticals
- Client collaboration: External collaboration with key regional clients to develop customized talent strategies for account teams
- Objective measurement: L&D, career management, workforce planning measured and customized to employee needs
- Predictive focus: Leaders prioritize feedback from employees Amber predicts as likely to resign
A story that stands out
Sonia personally counseled several employees through Amber's anonymous feature - people with issues they would have otherwise had nobody to talk to about, struggled to deal with, and resigned. The anonymous channel allowed staff to write directly to her with concerns while staying completely anonymous. Mark was completely blown away by the impact - whenever he visits markets like Vietnam, Manila, or Shanghai, he gets a report on exactly what's going on with staff. Sitting as regional CEO with someone in the organization, looking at their feedback and really understanding their experience is incredibly powerful. This combination of anonymous counseling preventing resignations and CEO market intelligence transformed how MediaCom maintains their People First philosophy across 15 countries - turning it into measurable business value with 33x ROI and 82% at-risk retention.
Impact
MediaCom used technology and machine learning to connect with over 2,000 people. This changed how they engage in 15 APAC countries.
- 33x ROI on employee engagement investment
- 87 Net Promoter Score
- 82% at-risk employees retained
Hi, I'm Amber - your Chief Experience Officer. I talk to employees, reveal potential flight risks, and deliver insights on what truly matters to them.