Godrej drives action with 90% response platform
80
90%
18%
Business challenges
- Survey ineffectiveness: Engagement surveys lacking impact on actual engagement levels
- Scattered touchpoints: Inability to maintain regular HR touch points with entire workforce
- Action closure gap: Lack of systematic closure of actions based on employee feedback
We had engagement surveys, but they weren't creating real engagement. We needed a way to maintain regular touchpoints with our entire workforce and actually close the loop on employee feedback with measurable action.
The Amber shift: Central platform for leadership action
Godrej deployed Amber as the central platform for all leaders to track employee sentiment and boost engagement, transforming scattered surveys into systematic monthly action.
📊 Leadership command center
- Amber serves as central platform for all leaders to track employee sentiment
- Analytics dashboard helps track various parameters in one go without hassle
- Monthly review meetings based on Amber's insights ensure targeted action
🎯 Regular reach at scale
- Achieved nearly 90% response rate by reaching 700+ employees regularly
- Maintained consistent HR touchpoints across entire workforce
- Understanding employee sentiments from time to time, not once a year
✅ Action closure discipline
- Monthly review meetings address employee concerns in targeted and timely manner
- Systematic closure of actions based on employee feedback
- Moved from collecting feedback to demonstrating impact
“Amber can easily understand employee sentiments from time to time. The analytics available via the dashboard help us track various parameters in one go without much hassle.”
Key success drivers
- Monthly review cadence: Regular monthly meetings based on Amber's insights to address concerns in targeted, timely manner
- Leadership centralization: Amber positioned as central platform for all leaders to track sentiment and boost engagement
- Action closure discipline: Systematic tracking and closure of actions based on employee feedback
- Regular touchpoints: Consistent reach to 700+ employees, maintaining connection across entire workforce
- Dashboard simplicity: Analytics help track various parameters in one go without hassle
- Sentiment tracking: Understanding employee sentiments from time to time rather than point-in-time surveys
A story that stands out
During a monthly Amber review, leadership noticed a pattern emerging from the analytics dashboard - multiple employees in a specific function expressing concerns about career progression clarity. Traditional annual surveys would have missed this until it was too late. Instead, within two weeks of the monthly review, HR scheduled targeted career conversations, created transparent progression frameworks for that function, and communicated the changes company-wide. Employees who had raised concerns saw direct action - not in six months, not next year, but within weeks. This systematic monthly cadence transformed how Godrej approaches employee feedback. It's no longer about running surveys; it's about running a continuous listening and action system where leadership has one central platform to track sentiment and demonstrate responsiveness.
Impact
By making Amber the central platform for leadership and establishing monthly review discipline, Godrej transformed engagement from surveys to systematic action.
- 90% response rate across workforce
- 80 engagement score
- 18% mood score improvement
Hi, I'm Amber - your Chief Experience Officer. I talk to employees, reveal potential flight risks, and deliver insights on what truly matters to them.