Digit Insurance maintains culture through AI-powered listening
4.2x
86%
76%
Business challenges
- Rapid growth: Growing from 1,000 to 2,000 and now touching 3,000 employees made measuring and monitoring culture difficult
- HR bandwidth: Very difficult for HR team to connect with everyone across 52 offices in India
- Consistency gap: No uniformity in questions being asked and feedback being taken across distributed workforce
Most companies focus on creating the customer journey. You need to also start focusing on the employee journey. If you take priority in looking after your team, they'll take care of your customers. As we grew rapidly to 3,000 employees, it was getting difficult to measure and monitor culture.
The Amber shift: Culture at scale for India's fastest unicorn
Digit Insurance, which achieved unicorn status in just 3 years, deployed Amber to maintain their culture through rapid growth - ensuring every employee voice is heard across 52 offices.
🎯 Uniformity at scale
- Consistency in questions being asked and feedback being taken
- Digital solution easing HR connection across 2,600+ employees
- People across company being reached for feedback capture
🔒 Safe, supportive ecosystem
- Amber gives employees a safe place to share concerns
- Helped create very supportive ecosystem across organization
- Not only derive feedback but also respond to that feedback
📊 Intuitive data access
- Very intuitive interface with absolutely great dashboards
- Easy slicing and dicing of data from trainee in HR to senior managers
- All kinds of possible cuts of data with excellent usability
“Our response rate with Amber has been incredible. 78% response rate, 86% engagement rate and 4.2x ROI. It's absolutely incredible. Amber has made sure that every employee's voice is heard.”
Key success drivers
- Employee journey focus: Prioritized employee experience knowing that team will take care of customers
- Safe sharing space: Created environment where employees feel comfortable sharing concerns
- Response discipline: Not only deriving feedback but systematically responding to it
- Dashboard usability: Intuitive interface enabling HR at all levels to slice and dice data easily
- Uniformity establishment: Consistent questions and feedback approach across 52 offices
- Culture monitoring: Systematic measurement and monitoring of culture during rapid growth phase
A story that stands out
Digit achieved what most companies take a decade to accomplish - unicorn status in just three years. But with that rapid growth came a challenge: how do you maintain culture when you're adding hundreds of employees across 52 offices? Amrit knew that if they prioritized the employee journey, employees would take care of customers. Amber became their solution. The HR team could finally connect consistently with everyone - from Mumbai headquarters to regional offices. When feedback revealed gaps in onboarding consistency across locations, Digit could respond systematically. The result? 78% response rate showing employees trusted the system, 86% engagement rate proving culture remained strong despite the scale, and 4.2x ROI demonstrating that investing in employee experience drives business value. This is how you become India's fastest insurance unicorn - by making sure every voice is heard even as you triple in size.
Impact
By focusing on employee journey during rapid growth, Digit Insurance maintained culture while achieving unicorn status faster than competitors.
- 78% response rate across 2,600+ employees
- 86% engagement rate maintained through growth
- 4.2x ROI on employee experience investment
Hi, I'm Amber - your Chief Experience Officer. I talk to employees, reveal potential flight risks, and deliver insights on what truly matters to them.