Bharti AXA hits 84% engagement with AI-driven transformation
5,000+
84%
Business challenges
- Limited reach: Traditional listening through townhalls, HR connects, focus group discussions, and 1-1 sessions couldn't scale to reach everyone
- Timing gap: Needed to connect with employees when they wanted to share, not just when HR scheduled conversations
- Regulatory compliance: Life insurance being highly regulated required stringent security evaluation for any new technology platform
Traditional listening methods are never enough. We needed AI to help us connect with employees when they want to and when we want to - creating a continuous conversation that scales across the organization.
The Amber shift: Listening at the speed of digital transformation
Since 2019, Bharti AXA has made Amber a cornerstone of their digital transformation journey, embedding AI-powered listening into their culture and board-level decision making.
🎯 Proactive, personalized engagement
- Daily "people to meet" alerts help HR prioritize at-risk employees
- Amber acts as HR business partner for individuals needing immediate support
- New hires receive check-ins within 15 days, showing care from day one
📊 Board-level insights driving action
- Amber scores presented at every board meeting with detailed analysis
- Insights segmented by head office vs non-head office and functional levels
- Real-time understanding of what's happening across the organization
💡 From feedback to programs
- Wonder Woman Council created based on women employees' concerns
- 12-month program designed specifically addressing their needs
- Employees see direct connection between their feedback and organizational change
“At Bharti AXA, AI is one of the very important levers of our digital transformation. Amber surpassed all our stringent security requirements, which helped us onboard this platform much faster in a highly regulated business like life insurance.”
Key success drivers
- Board-level commitment: Amber scores and insights presented at every board meeting with detailed analysis across locations and functions
- Daily HR prioritization: Morning "people to meet" alerts help HR teams focus on at-risk employees needing immediate attention
- Security-first approach: Rigorous evaluation ensured platform met all regulatory requirements for life insurance industry
- Lifecycle engagement: New hires receive check-ins within 15 days, creating care-driven first impressions
- Action visibility: Employees see direct connections between their feedback and policy changes, building trust
- Program creation: Feedback transformed into structured initiatives like Wonder Woman Council's 12-month program
A story that stands out
Every morning, Dhanashree checks her emails and sees Amber's "people to meet" alerts - employees who need attention. One such alert led to discovering a new hire struggling with cultural fit issues within their first month. Because Amber flagged this early, HR could intervene immediately with targeted support and mentorship. What could have become a regrettable early attrition was transformed into a successful onboarding story. The employee stayed, thrived, and later shared how that timely intervention made them feel truly valued. This is the power of AI acting as an always-on HR business partner - catching concerns before they become crises.
Impact
By combining people science, analytics, and human expertise, Bharti AXA created a winning combination that ensures employees don't just work - they thrive.
- 84% employees actively engage with Amber
- 2019 partnership delivering consistent value across digital transformation journey
- Board-level insights driving strategic decisions at every meeting
Hi, I'm Amber - your Chief Experience Officer. I talk to employees, reveal potential flight risks, and deliver insights on what truly matters to them.