How GCPL Achieved 90% Response Rate & Boosted Engagement with Amber

GCPL (Godrej Consumer Products Limited), a top FMCG brand based in Mumbai, India, turned to Amber to improve workforce sentiment and leadership visibility and saw immediate, measurable results.

“Amber can easily understand employee sentiments from time to time. The dashboard helps us track various parameters in one go without much hassle.”
- Jasmine Arneja, Diversity and Inclusion Manager, GCPL

TOP 3 CHALLENGES

1. Low-impact engagement surveys with limited outcomes
2. Inconsistent HR touchpoints across the workforce
3. No centralized way to act on employee feedbackts
   

SOLUTIONS

1. Establish monthly review meetings based on live insights
2. Use Amber’s dashboard to track sentiment and engagement metrics in real-time
3. Reach out regularly to over 700 employees, ensuring timely intervention
4. Close the feedback loop by driving leadership-led actions

THE RESULT

1. 90% Response Rate
2. 80% Engagement Score
3. 18% Mood Score improvement
4. Regular touchpoints across 700+ employees