How AXA Affin Achieved 18X ROI & Saved 78% At-Risk Employees with Amber

AXA Affin, a leading BFSI company based in Kuala Lumpur, Malaysia, with 852 employees, turned to Amber to enhance employee sentiment tracking—and achieved industry-defining impact.

“Empowering people to live a better life means allowing them to create their own success stories. In AXA Affin GI, that’s what we do.”
- Mohd Syukri Ahmad Sudari, Chief People Officer, AXA Affin

TOP 3 CHALLENGES

1. No platform to track candid, real-time feedback at scale
2. HRBPs overstretched with a 1:426 employee ratio
3. Bi-annual pulse surveys lacked depth and tenure-based insights
   

SOLUTIONS

1. Deliver daily and fortnightly insights for real-time HRBP action
2. Reduce at-risk case turnaround with a 1:11 prioritization model
3. Track employee sentiment continuously using tenure-based triggers

THE RESULT

1. 4/5 Org-wide Mood Score
2. 87% Response Rate
3. 78% of at-risk employees retained
4. 18X ROI achieved
   

BEST PRACTICES THAT WORKED

1. High-performer initiatives tracked via Amber’s Watchlist
2. Proactively flagged disengagement via missed or dropped chats