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How does an AI bot build trust?

Akshay Khetrapal

Last Updated: 30 January 2023

One of Amber’s core mission is to have people open up to her, be honest with her — trust her. Building trust is hard, even harder when you’re a chatbot in digital space asking people to share openly and freely about their experience at their company without fearing repercussions.

What we’ve learnt is that digital trust pivots upon transparency.

Amber’s chat experience and her Trust Statement

Earlier this year, we promised an improved chat experience with Amber:


This change also emboldens Amber’s stance on confidentiality. She now proactively addresses concerns around the same and transparently talks about it in her Trust Statement:

A new era of enterprise: people-led change starts with one step

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