Crompton, a leading electrical manufacturer based in Mumbai, India, with 450+ employees, partnered with Amber to reimagine engagement across 19 branches—and the results speak volumes.
“Amber has brought in a new chapter in driving engagement. This was one of our first and most successful digital HR initiatives—demanded by the business, not imposed.”
- Satyajit Mohanty, Chief Human Resource Officer, Crompton
TOP 3 CHALLENGES
- A high 1:150 HRBP-to-employee ratio made individual feedback hard to track
- Focus groups took months to uncover actionable insights
- Surveys didn’t include new hires or capture meaningful, timely feedback
SOLUTIONS
- Launch a data-driven onboarding process with daily sentiment insights
- Monitor new hire engagement for the first 45 days
- Identify disengagement and trigger corrective actions by tenure and manager
- Consolidate all onboarding feedback onto one actionable platform
THE RESULT
- 88% of at-risk employees saved
- 4.1 Org Mood Score (out of 5)
- 73% response rate
- Onboarding now redefined as an HR KRA
BEST PRACTICES THAT WORKED
- Made onboarding success a core HR responsibility
- Highlighted Amber’s confidentiality promise to build employee trust
- Used Amber insights to drive manager-level coaching on engagement gaps