AXA Affin, a leading BFSI company based in Kuala Lumpur, Malaysia, with 852 employees, turned to Amber to enhance employee sentiment tracking—and achieved industry-defining impact.
“Empowering people to live a better life means allowing them to create their own success stories. In AXA Affin GI, that’s what we do.”
- Mohd Syukri Ahmad Sudari, Chief People Officer, AXA Affin
TOP 3 CHALLENGES
- No platform to track candid, real-time feedback at scale
- HRBPs overstretched with a 1:426 employee ratio
- Bi-annual pulse surveys lacked depth and tenure-based insights
SOLUTIONS
- Deliver daily and fortnightly insights for real-time HRBP action
- Reduce at-risk case turnaround with a 1:11 prioritization model
- Track employee sentiment continuously using tenure-based triggers
THE RESULT
- 4/5 Org-wide Mood Score
- 87% Response Rate
- 78% of at-risk employees retained
- 18X ROI achieved
BEST PRACTICES THAT WORKED
- High-performer initiatives tracked via Amber’s Watchlist
- Proactively flagged disengagement via missed or dropped chats