The People-led Newsletter

Why traditional employee surveys won’t cut it anymore

Written by Tahseen Kazi | Jul 11, 2023 4:12:53 AM

So, I HAD to write this piece!

To emphasize the importance of continuously listening to your employees through a data-led platform.

And I’m going to do it with data, examples, and insights from 5 CHROs, plus EX survey results from 700,000 employees. 

No fluff. JUST STRAIGHT HARD FACTS!

An HRMS is NOT an Engagement tool 

No matter how fancy your HRMS claims to be, here's the deal: it’s not using continuous listening & engagement to improve your employee experience & productivity. 🙅‍♂️

Sure, it may have a survey feature, but let's be real—it's anonymous, won’t help you identify people to meet in real-time, and definitely won't recommend actions required to motivate or retain top talent.

So unless your HRMS helps you improve the experience of each employee at scale, it’s just a talent management tool topped off with a slice of surveys. 

Want to know if your HRMS is really a listening tool? Get the full inside scoop here.

Employees need a safe sanctuary 

Forget anonymous surveys! What employees REALLY crave is a trustworthy environment.

This Lenovo example reinforces the fact that when employees feel safe, they open up and speak their minds.

Listening without action is useless

(It’s like a smartphone without the internet)

Here’s what Amber learned from 700,000 employees to prove this: 

  • 60% of at-risk employees leave within 6 months if their feedback is not acted on.
  • 70% of at-risk employees showed no signs of dissatisfaction after real-time action on their feedback 
  • Amber saw an 11-point increase in the overall engagement of employees whose grievances were heard and resolved.

Like Sunil Setlur ex-CPO of Gojek rightly shares - Listening is not just about asking people and then forgetting about it. It's also about closing loops.

Effective decisions come from deep insights

EX platforms use a structured listening process to help HR leaders with:

Data-led decisions: Unified insights into eNPS, attrition prediction, manager effectiveness, and org mood score to make effective decisions.

Systematic action: Systematically address problem areas with solutions personalized to each employee’s & team’s challenges.

Seat at the table: Drive company-level growth and change management at scale by becoming true business leaders 

Accelerate with AI 

Lastly, as an HR leader, you should amplify the impact of this new listening approach by embracing Generative AI. Genpact has been using AI for employee engagement since 2018, leading to improved HRBP productivity and significant improvements in retention.

In the end…

If you're okay with getting inconclusive insights from anonymous surveys, stick to the traditional approach. 

But if you genuinely care about each employee, want to boost motivation & productivity, and drive business success with a people-led approach - an EX platform is a must. It's non-negotiable. Period.